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Marketing Management
Course Requirements
Course Offering
Course Requirements
Language Requirements
English Language 2 courses 6 credits
Second Language 2 courses 6 credits
Quantitative Skills Requirements
Quantitative Skills
One course 3 credits
Foundation Requirement
Students must take the following Foundation Requirements as a condition for applying to the major. Meeting
these prerequisites is NOT a guarantee of admission to the major.
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Course Code
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Title
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Hours/Week
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ACC 1100
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Accounting I
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3
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ECF 1110
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Economics I
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3
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FIN 1120
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Finance I
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3
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LAW 1100
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Legal Framework I
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3
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MAN 1100
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Management I
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3
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ISY1100
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Information Systems I
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3
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ISY 1150
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Business Statistics I
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3
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MKT 1100
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Marketing I
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3
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- There is a common first semester for full-time students.
- Students are required to have completed or be currently studying the foundation units
before enrolling in the upper level courses.
- The student's cumulative GPA will be taken into account at the time of application for
a major. A cumulative GPA of less than 2.0 is considered beneath the standard for admission to the
major.
- Twelve courses make up the minimum requirement for the major.
Major Requirement
Requirements for completing the major are as follows:
Mode of Study
The
Marketing major is available by full-time or part-time
study.
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Course Code
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Title
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Hours/Week
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| MKT2100 |
Consumer
Behavior II
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3
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| MKT2130 |
Marketing Research II
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3
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| MKT2211 |
Professional Communication II
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3
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| MKT2212 |
Promotional Marketing II
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3
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| MKT3120 |
International Marketing III
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3
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| MKT3195 |
Services Marketing III
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3
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| MKT3310 |
Professional Selling III
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3
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| MKT3312 |
Marketing Management III
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3
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| MKT3319 |
Small Business Marketing III
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3
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| MKT3320 |
Contemporary Marketing Issues III
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3
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| MIS3371 |
Business Forecasting III
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3
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| MIS3383 |
Multimedia and Internet III
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3
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Free Electives
- Students of Lebanese Nationality
7courses 21 credits
- Students of
Foreign Nationality
15 courses 45 credits
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