Marketing
The Ph.D. in Marketing
Requirements
Program of Study
Course Descriptions
Assistantships
The Ph.D. in Marketing
The primary objective of the Ph.D. program in marketing is to prepare students of exceptional talent for careers
in research and teaching at Middle East academic institutions. The program also aims at making a contribution to
satisfying the acute shortage of academically qualified marking educators in the Middle East, by providing an interdisciplinary
structured curriculum that draws upon theory and methodology from a wide variety of sources among them psychology,
sociology, mathematics, statistics, and economics.
Ph.D. candidates will focus their academic work on the improvement of marketing decision making as it relates
to the firm's customers, competitors, distributors, and business regulators. The program curriculum objectives
are:
- To foster a strategy of scholarly inquiry in marketing research and application
- To encourage the generation of creative ideas and hypotheses in marketing relevant to the Middle East business
environment
- To provide needed exposure and instructions in the analytic skills used by current research in the marketing
field
- To study the research and applications of techniques in marketing communication
Concentrations
The flexibly structure of the program facilitates the response to each candidate's goals and research interests,
by requiring candidates the selection, in addition to marketing, a related field from communication research, econometrics,
information systems, operations research, psychology, sociology and statistics.
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Requirements
Ph.D. curriculum in marketing assumes that the student has a basic knowledge of various business areas, computer
programming, calculus, and matrix algebra.
Core Requirements
Candidates are required to complete the following course program
before sitting for the marketing qualifying examination:
- ECO7701 Microeconomic Theory I
- ECO6682. Game Theory and Applications
- STA5510 Probability and Statistics for Business and Economics
- STA5511 Statistics for Business and Economics
- ISY9900 Foundations of Decision Processes
- MKT9963 Consumer Behavior
- MKT9964 Mathematical Models in Marketing Decision Making
- MKT9966 Measurement and Data Analysis in Marketing
- MKT9967 Research Methods in Marketing
- MKT9968 Special Topic
Admission to Candidacy
Admission to candidacy in the marketing major is contingent on completing the following:
- All core requirements as set out above.
- Passing the qualification Marketing Major examination.
- Completion and approval of Dissertation proposal.
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Program of Study
The Ph.D. program in marketing is based on a minimum of twenty graduate level courses as well as the dissertation,
of which eight at most can be transferred from relevant graduate courses at other schools or universities.
The course requirements are as follows:
| Discipline |
Courses |
| Economics |
2
|
| Marketing |
5
|
| Statistics |
2
|
| Related field |
3
|
| Electives |
8
|
| Dissertation |
—
|
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Course Descriptions
Economics
ECO7701 Microeconomic Theory I
ECO6682 Game Theory and Applications
Information Systems
ISY9900 Foundations of Decision Processes
Marketing
MKT9963. Consumer Behavior
Theories and conceptual approaches to the choice, purchase, and consumption behavior of consumers and industrial
buyers. Psychological, sociological, social-psychological, and anthropological perspectives provide a general behavior
science framework for analysis and research applications.
MKT9964. Math Models in Marketing
Approaches to prescriptive decision making in marketing decision under risk and uncertainty, promotional mix
models, brand switching behavior, adaptive control procedures, competitive models, forecasting techniques.
MKT9966. Measurement Data Analysis
Uni-dimensional and multidimensional models and techniques for measuring perceptions, attitudes, and preference.
Statistical models for the analysis of multivariate marketing data. Metric and non-metric approaches to scaling
and data analysis.
MKT9967. Research Methods
Problem formulation and research techniques. Critical evaluation of current research. Design and testing of
original plans. Topics include experimental designs, alternative sampling plans, and statistical techniques for
estimation and inference.
MKT9968. Special Topics Seminar in Marketing
A specific and current research stream in marketing is examined closely for further research opportunities.
Topics covered include dynamic models in marketing and international marketing strategy and research.
Statistics
STA5510 Probability and Statistics for Business and Economics
STA5511 Statistics for Business and Economics
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Assistantships in Marketing
Students admitted to the Ph.D. program typically receive a fellowship providing tuition and a stipend. These
students participate in the teaching and research activities of the Business Administration program.
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